Friday, April 18, 2008

DRM Articles

BitGravity Employs Dynamic DRM to Protect Web Video

http://www.extremetech.com/article2/0,1697,2284982,00.asp

BitGravity just released new software to protect its flash downloads from being played beyond where it was intended to be played. Instead of downloading the flash in sequence onto a user's cache where they can replay it are their own leisure, the downloading is randomized until the media player assembles it correctly and plays it. This is to help boost protection already in place like SecureAccess which locks the content under certain parameters and CacheControl which deletes the content off the computer.

Exec: NBC wants back on iTunes, anti-piracy measures

http://www.ilounge.com/index.php/news/comments/14145/

George Kliavkoff, NBC chief digital officer, says the before it puts content back up on iTunes, Apple needs to do more about preventing priacy. NBC's TV shows were pulled from iTunes last December after a contact disputue. Kliakoff said that too much content on mp3 players are pirated and because of taht networks like NBC are losing money that they could otherwise put back into the product. Kliakoff suggested that there should be some way to put sercurity in software like iTunes to prevent pirated content to get onto iPods and other players. Apple does have DRM software in place currently, Apple's Fairplay, but it apparently does not hit the NBC standards.

Wal-Mart Ditches DRM... And Lots Of Major Label Music With It

http://www.techdirt.com/articles/20080408/003857784.shtml

On its online music downloads, Wal-Mart got rid of its DRM software, citing that it did not help and only made customers mad. Upon hearing this Sony/BMG and Warner music pulled its content away from Wal-Mart among other music labels. This greatly limits what Wal-Mart can provide, especially while trying to contend with iTunes, and also hurts the Music labels because it is one less place to have their music distributed.

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